Abstract: Iron ore tailings dams were built to contain mining waste. After the rupture of the ore tailings dam in Brumadinho-MG, many multimodal discourses about the sustainability and use of tailings dams were supported by social criticism. The aim of this study is to analyze the role of multimodality in textual argumentation, from a socio-cognitive and interactional perspective, in order to understand the argumentation from a cognitive bias. For this, it is adopted from an expo-facto research, the theoretical bias of discursive intentionality in the line of Searle (1995); the character of mental models, social representations and sociocultural knowledge as predicted by Van Dijk (2012), Geeraerts’s (2016) socio-semiotic vision to understand how argumentation through the imagery field of cartoons is constructed and socially supported and dialogism in Meyer’s perspective (2008) from the argument. In this perspective, the text is thought of as a linguistic-discursive construction in which intentionality is related to mental models resulting from representations built from the subject’s experience in society and from interactional practices. In this context, the text contemplates a range of interconnected cognitive operations as directed by Marscuschi (2007). A corpus of cartoons published in the Brazilian media is constituted, oriented to the theme of sustainability and the rupture of tailings dams of iron ore for the analysis of the multimodal and discursive aspects. The conclusion highlights the use of multimodal resources in the argumentative orientation of the fear policy and social criticism.
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Mohamed el Mouden
Comentó el 11/12/2020 a las 15:35:07
Thank you very much Priscilla Chantal for the interesting work that you have presented. I am interested in Michel Meyer as one of the great philosophers of language and argumentation and specifically in his questioning theory: “de la problematologie”. To what extent do you think this theory is well invested in the domain of communication? And to what extent do you think Meyer can enlighten us towards a cognitive turn in our work in political or media communication, for example, towards interest in search of questions rather than answers?
Thank you again
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PRISCILLA CHANTAL DUARTE SILVA
Comentó el 11/12/2020 a las 17:51:50
Thanks for your question. Acoording Meyer, the rhetoric/argumentation dominates politics like advertising. So, in the domain of communiction you can use his theory to explain how the argumentation works in communication processes. For this author, man is a political animal, because has the ability, through language, to influence its interlocutor.
Meyer's theory (2008) plays a fundamental role in studies current rhetoric, considering that the author continues, to a large extent, the theoretical contributions from his master, Chaim Perelman, and adds a more holistic look for the philosophy of language and for rhetoric, Meyer believes that rhetoric is like a negociation. So, Meyer's theory can help us to understant how people use the argumentation in the language.
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PRISCILLA CHANTAL DUARTE SILVA
Comentó el 10/12/2020 a las 20:54:28
Yes. I think that the visual representation is strong strategic argumentation. The semiotic representation try to show context reality. Also, the visual representation promove emotion.
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Antonia Isabel Nogales-Bocio
Comentó el 10/12/2020 a las 19:57:49
Thank very much for your presentation. Do you think the use of multimodal resources in the argumentative orientation of the fear policy and social criticism is really effective?
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